Advertising Anarchy! Selling Bud Abbott & Lou Costello To War-Torn America (hardback)
BearManor Media

Advertising Anarchy! Selling Bud Abbott & Lou Costello To War-Torn America (hardback)

Regular price $114.00 $0.00 Unit price per
Shipping calculated at checkout.

Advertising Anarchy! Selling Bud Abbott & Lou Costello To War-Torn America

by Richard S. Greene

Nominated for the 2023 Richard Wall Memorial Award, honoring books on film and broadcasting

8 1/2” x 11” size

724 pages

Color

ISBN 9798887711447


Bud Abbott & Lou Costello were the comedy team that defined the war-torn 1940's in a series of hit movies, two radio programs and two television series that continued to convulse audiences well into the 1950's. Advertising Anarchy explores the many ways in which the duo was sold to those audiences in newspaper advertising, film posters, lobby cards, publicity stills, magazines & comic books, promotional merchandise and retail products. This book takes a visual journey through these different advertising mediums in more than 1,000 rare and compelling images, many in full color, most in print for the first time in seventy years.

Join author and collector Rick Greene as he presents marketing materials from Universal, MGM, United Artists, NBC and other agencies who tickled funny bones across the country presenting the latest product from Bud & Lou. The team of Abbott & Costello were SO much more than 'Who's On First' as Advertising Anarchy so richly depicts!

"As a follow-up to his impressive tome about Dean Martin and Jerry Lewis, author and enthusiast Greene has now produced this 724-page tribute to the duo that preceded them in the 1940s. There are countless rare photos and images of posters and pressbook advertisements chronicling Bud Abbott and Lou Costello’s lives and careers. I sat with this oversized volume one afternoon and had a great time leafing through its pages, remembering my earliest encounters with Bud and Lou on television. No true-blue A&C fan will want to be without Greene’s massive new book."
- Leonard Maltin

James L. Neibaur's review