MARKETING MAYHEM!: Selling Dean Martin & Jerry Lewis to Post-War America (hardback)
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MARKETING MAYHEM!: Selling Dean Martin & Jerry Lewis to Post-War America (hardback)

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MARKETING MAYHEM!: Selling Dean Martin & Jerry Lewis to Post-War America


by Richard S. Greene

720 pages


Dean Martin and Jerry Lewis were a comedic earthquake unlike anything the world had previously seen. In this 75th anniversary year of the teaming of Dean and Jerry (and conversely, the 65th anniversary of their split) it is important and rewarding to look back and analyze the impact this comedy duo had on the entertainment world - and the lives of their fans.

This book does so with affection and gratitude, celebrating the duo's films, television shows and recordings and the many ways in which the marketing teams of Paramount, NBC, Capitol and other Mad Men sold them to America. Join author and collector Rick Greene as we take a tour through over one thousand images of posters, newspaper ads, lobby cards, record jackets, promotional and retail merchandise, publicity photos and other marketing vehicles. Their personalities continue to fascinate, their legend to enthrall, their comedic footprint to influence modern comedy.

James L. Neibaur's review

"This gigantic 720 web page tome, 1½ inches thick, might resemble a metropolis phone listing, however it’s pure catnip to any fan of Dean Martin and Jerry Lewis. Think of it as a scrapbook of each conceivable nonetheless, poster, pressbook, sheet music, comedian ebook, and journal advert that featured Dean and/or Jerry throughout their tumultuous decade collectively. The high quality of replica is first-rate, and I loved going by way of all of it, making discoveries (I’d by no means seen the Al Hirschfeld paintings for his or her debut film My Friend Irma) and evaluating my collectibles to those depicted right here. Author and superfan Greene supplies a working commentary on the duo’s careers, extending previous their infamous breakup in 1956. Anyone wishing to take a deep dive into the show-business phenomenon that was Martin & Lewis should personal a duplicate of this one-of-a-kind book."
- Leonard Maltin